Food for Thought

Updated: Aug 10, 2019

We do agree with some that all-natural food in nature may appear expensive. Foods like meat, produce, grains; fish etc. Which always prompts, the curious mind to wander. How are things really priced at markets and restaurants or any type of business? Typically, the simple math for all businesses is to factor in cost of product at face value + labor = price. Hence, that’s the simple math of it. However, the real question is: “why is (real food) natural food priced at a higher rate than (enhanced foods) non-natural?” Ever really went out ocean fishing? The minimum cost to go deep ocean fishing is $150.00 with your own boat for non-commercial fishermen/women and please consider the big IF. If, you’re GREAT at fishing and budgeting. It takes skills to fish on a budget with a limited amount to work with. But, even after spending the minimum amount, some days you’ll return to shore empty handed. Which is why, any real fishermen/women would truly appreciate all wild fresh caught fish at their table. They understand the value, cost and labor to bring that freshly caught wild fish to their dinner table. Ask any real ocean fishermen/women and they would tell you. Or even any type of farmer who grows natural produce or farm natural flesh (pork, beef and chicken etc.).

To truly accomplish, a ready for market quality product isn’t an easy task. Achieving that bright red cherry color just so you would take notice, at any grocery stores takes a lot of hard work plus dedication. Sadly, for most farmers achieving that is impossible without “chemicals” like pesticides, fertilizer etc. When all is said and done, appearance and price is what grabs consumer's attention. Consider a farmer growing natural fruits, and produce without any type of chemical, before that product can become fully ready for harvest; other types of insects or fruit and produce loving bugs will get their first taste test sample before we do. Grocery store chains wouldn’t accept nothing less than a beautifully appealing product on their shelfs. Because a perfectly shaped and bright color produce or fruit would move quicker than a limp, stained red and bruised fruit. Its eye catching! Meanwhile, the natural grown farmers would have already invested at least 6 months and lose half of their crop to bugs/insects would have to make up for their labor and time in price. Versus a farmer, whom uses chemicals would be exploding out in massive volume with their attractive product at each harvest. If you've grown your own fruits, produce and farmed your own food - you would know. A perfectly naturally grown (non-enhanced or non-treated) market quality ready apple is about $2.99 per each apple at retail. We know, we have bought some ourselves. Whereas, a whole bag of perfectly red delicious apple (enhanced and treated or whatever else they do to it) for a whole bag is about $3.99 at retail. It all comes down to the natural extensive process and labor. This similar concept is applied to flesh farmers as well.


We have peaches and pear tree at home. Our home-grown, non-chemical treated fruit isn’t beautifully shaped, or taste as sweet and bright in color as grocery store fruits. Some year we lose half of the tree to bugs/insects without spraying any chemical to our fruit. This same concept applies to fish as well. A high-tech fish farm can possibly harvest much more and yield more weight from feeds for harvesting each round. Versus a fishermen/women, who must tank up their boat with gas before being able to fire up. Then head out, as far out as possible to catch some of the toughest fish to bring to our tables. Even so, with each fill up each fishing trip can possibly vary. Which is why, fresh wildly caught fish is priced at much higher rate. Being a frugal shopper people would opt out for pricing. A brightly red colored injected and treated tuna would be marketed at a little less than $15.00 per pound and pricing varies at each location.


Although, pricing may be appealing to our pocket now. But, what is it that we're really consuming? We have a piece of yellowfin tuna color injected, CO treated at our market. A CO treated product is: "Carbon monoxide treated, CO treated refers to a process by which tuna loins are treated with the gas to prevent oxidation and thereby alter the cosmetic appearance of the meat." We keep this CO treated tuna to run our sample and test. Did you know that this piece of tuna has been in our market for testing for a little over seven weeks now! It has yet to lose its’ appealing color and its smell hasn’t changed a bit. This is being in our regular home fridge. We bring this tuna to work with us daily to check on its progress. You're more than welcome to stop by our market and ask about its progress and we’ll be happy to show you.


So, how and why is it able to hold its appealing color for this many weeks? Appearance and price is what grabs the consumers attention. So how old is this product that we're thinking about consuming? There's a lot of million-dollar questions here, we have yet to find out. We challenge you to purchase our tuna and put our product to the test. We challenge you to do your research. We will guaranteed you, our yellowfin tuna's appearance will change significantly within 3 days. We're picky eaters ourselves. After all, we ourselves are consumers as well, so we don’t mind you putting any of our product to the challenge. Can our body handle what’s being put into these enhanced products? So, why do people consider price over quality and natural labor process? A few years from now, what if, the outcome is that our bodies are unable to handle these chemical injected products. Our pocket will make up for the health care cost and prescription in the long run. So, now what would we consider? Our health or our pocket? When it comes to food, it shouldn't be taken lightly. Reminder unlike nonessential items, FOOD is vital and consumed daily, which means we're putting it into our body. Eating clean period is not a choice, it’s a lifestyle. Which is why, we believe to “Eat Well,” so we can “Live Wild.”

7 weeks into it and this Tuna still looks great in color.

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